They'll turn ME away!
If I walk into a casino and see only a few tables open and they are packed, I will immediately bail and go elsewhere... quickly... instictively... rapidly. I would rather not play at all than play under adverse conditions. I have to disagree with you on that one, Flash. Not opening up tables can have an effect on players and their action.
Too many tables open and you have too many dealers standing around twiddling their thumbs but not enough open and the few that ARE open are packed in tight, you undoubtedly will have a percentage of people walking out the door to the casino down the road!
Allow me to go on to another related subject and an additional related subject that coincides with another post on losing slot business in AC. Who the hell knows of Tropicana's going to 6 decks and about those couple of 4 deck tables ANYWAY? I mean in the general public and not here locally on BJINFO. Is there anything about this in their mailers and emails out to the public? Nope...nothing... not Jack Doodly SQUAT! Their mailers and email advertisements babble about room offer deals for $49 and things like that but nothing about any quality of games issues. If it were me, I would want the "most bang for my buck" and I would push to the general public about a positive change that is in the best interest of players (and sneakily go into how all those other casinos, such as Harrah's have rules that suck and are there to jack you, the player for all it's worth, etc.----I never see anything like this so do all the casinos have little agreements not to "badmouth" each other?). I would want any strategic move like that to pay off in increased volume of business. How can ANY move designed to hopefully increase volume of business be effective if no one knows about it?
The next thing, pertaining to PA slot parlors. Point out the difference to the general public the difference between a standard slot and a "video lottery terminal"---They don't know... Hell, I didn't know (until Flash told me the other day). You also have to point it out in terms their feeble brains can understand, much in the manner the 6 to 5 blackjack rule is pointed out so well by Ken Smith... in terms of flat out dollars and cents! People don't understand the impact of 1.39% and it doesn't compute in their limited brain function just the way a 5% doesn't register in the brain of the typical slot player. You tell them,"THIS IS GOING TO COST YOU AN EXTRA $25 AN HOUR TO PLAY DUE TO DECREASED PAYOUTS" and THAT registers. Will they figure it's to their benefit to spend the $25 bucks in gas after that to get to some better odds of winning or at least lose less quickly?
I WANT a casino like Tropicana that has slightly better rules or games than Harrah's to do well. They have obstacles though... the bad press they received with regard to their rooms and general cleanliness didn't help them one bit. The bedbug issue... the standard AC joke for a time was [When the Tropicana desk clerk hands you the room key and says,"Sleep well and don't let the bedbugs bite."---They MEAN it!]. This is something that only the passage of time can fix and I'm sure the blast of bad press with regard to this didn't help their bottom line.
How do you maximize advertising value to increase volume of business? It's easy to do but as one of my fellow BJINFO members, 21ForMe pointed out, you have to have management with IQ's that hit that three digit mark!