I'm not 100% sure, but if your variance is much larger than your EV on a specific time scale, then the situation looks somehow like the following.
Say with 50% chance you gain $5000 in a month (in total), while with 50%
chance you lose $3000. The EV of your play would then be $1000 per month.
Those are just figures for the sake of argument, this depends on your game selection, bet size, and number of hands.
If you keep 75% of your monthly profits, but pay 100% of your losses, you keep $3750 in your profit's month, while still lose $3000 on other months.
This reduces your EV from $1000 down to $375 per month.
Your buddy will get the rest $625 of the total EV every month. That is almost twice as much as you earn !
If the variance is higher, it is very easy for your buddy to collect all (and more!) of your EV, while you are paying him.
Although the numbers are not precise, you might catch the idea. Giving 25% of your winnings (while paying for the losses) is a bad deal in high variance games.