SEPTEMBER 5, 2006
Anatomy of a Brand
By Abram Sauer/Business Week
AOL—Crashing
The Internet service provider's declining fortunes may serve as a cautionary tale, but redemption isn't out of the question
In 1985, the same year Quantum Computer Services (now AOL) was incorporated, the film "Brewster's Millions" hit theaters. In a nutshell, the film follows the folly of a man given US$ 30 million with a mandate to make it disappear in 30 days with nothing to show in its place; plus he can't tell anyone what he's doing. The symbolism shouldn't be lost on anyone familiar with the story of AOL. (Conspiracy theories have emerged detailing how parent company Time Warner may be secretly scuttling AOL in an attempt to screw Google.)
...continued here -
http://www.businessweek.com/innovate...Bamp%3B+design
English
Français
AOL—Crashing
Linear Mode
