Right now, this is really just an experiment. I'm very curious to see what kind of conversion rates this informercial-style selling can accomplish. It certainly wasn't easy for me to switch gears and produce that kind of over-the-top pitch.
Brutus asked about percentage return... It depends on what part of the country you are in, and what level you are interested in playing. In Vegas, there are still 100.76% deuces wild plays available, but just at the quarter level. At the dollar level, the most common +EV game is full-pay Double Bonus at 100.17%. Those figures are prior to cashback, so you can typically add another 0.25% to 0.30% for players club cash.
You almost always need to find some extras somewhere. Often, there are promotions and double or triple point days that make 9/6 Jacks a good play, even though the game returns only 99.54%.
Most of the value comes from this list... Comps, cashback, bounceback cash, drawings, invitational tournaments.
You really have to take a fundamentally different view than the typical blackjack advantage play.
As an example, my wife and I love to stay at the Venetian in Vegas, but the best game they offer is 9/6 Jacks, and that only at the $5 level. However, add in their Gold level of cashback of 0.3%, and you're at 99.84%. Then, for all my trips last year I was getting $500 in free play in promo offers. Even if you play to their ridiculously high requirement for the best promos and invites, that adds another 0.33% on a three day trip, or a better 0.50% for a two-day trip. I also scheduled those trips around an invitational slot or video poker tournament, which generally added somewhere between $100 and $400 of EV.
To this, add whatever value you'd like for being RFL (room, food, limited beverage) at one of the two or three nicest properties in Vegas. Some people may value that at near zero, and some may value it close to the retail value.
The downside at the $5 level is risk, and there's plenty of it required to accomplish the relatively low profit EV. In fact, this Venetian example is almost a worst case situation, with ridiculously high play requirements and a mediocre choice of games. But even here, there's positive expectation, and this play can make sense for some players.
If you choose properties that aren't so high-end, you can find better games, lower play requirements, and often better promotions.
The most notable difference between VP play and blackjack play is that you lose a lot more sessions than you win at VP. Much of the return is tied up in low-frequency royals, so knowing your bankroll requirements is a must, and you need to be able to deal with a lot of frustration along the way.