If your sample size is too small short term flux will wipe you out, you have to make it to the long run to win. As an extreme example suppose you are going to bet 10% of your bankroll every time you have a 1% advantage....even if you re-size your BR after each hand lose 10 hands more than you win in a shoe and your 10K BR is now less than 3500....same thing happens next shoe and now you have a $1220 BR...happens again your BR is $425...and happens for a 4th shoe and your BR is now $150. This is how overbetting wipes you out. A good statistics textbook or some searching online will show you how to make the calculations...but the math has all been done. If you want a roller coaster bet full kelly, never more. Realisitcally betting even half kelly is hard enough to ride out. Aside from that if you are not enjoying the game, don't play. Find a new challenge.
BW
Good point Brock. As an even more extreme example, suppose you are betting one dollar (payoff is even money) on the flip of a coin, but this is a special coin that is in your favor by 1 percent. Your starting bankroll is one dollar. You're playing a winning game, after all the coin is in your favor, but you are not properly funded. Your RoR is well over 50%.