Poker craze sparks book publishing explosion

#1
Poker craze sparks book publishing explosion
BY DAVID MCKEE
BUSINESS PRESS

Poker's upsurge in popularity has been a jackpot for the publishing industry. New York City-based Cardoza Publishing is reporting a tenfold increase in sales for its poker-related titles and USA Today estimates that 60 poker books will make print this year.

Locally, one publisher has found itself ahead of the curve, another is trying to catch up and a third is sitting out the poker craze altogether.

According to Huntington Press Publisher Anthony Curtis, the national leader in poker publishing is not Cardoza but Henderson-based Two Plus Two Publishing, run by Mason Malmuth and David Sklansky.

Between them, the pair have written 26 of Two Plus Two's 43 poker titles. "They're pretty much it if you're going for the top poker books," Curtis said of Sklansky and Malmuth's operation.

...continued here - (Dead link: http://www.lvbusinesspress.com/articles/2005/09/09/news/news01.txt)
 
Top