Max Rubin tells casino execs: "Don’t sweat the money"

October 29th, 2004 by KenSmith

An article by John Grochowski in today’s Chicago Sun Times describes an interesting session at the recent Global Gaming Expo. The session was called “Game Protection: Advantage Players”, and one of the speakers was Max Rubin, an author, casino consultant, and expert on advantage players and their tactics.

His view was definitely in the minority from the sounds of the article, but he advocated that casinos spend a lot less time chasing card counters, and more time focusing on the basic business of offering blackjack.

Here’s the whole article:

3 Responses to “Max Rubin tells casino execs: "Don’t sweat the money"”

  1. Matt44 says:

    Great article, eternal discussion. Unfortunately, high direct labor costs associated with offering a BJ game favor a higher % hold versus a higher $ drop (at a lower % hold).
    The economics improve as the table minimum and average bet move up.

  2. Ken Smith says:

    I disagree. I think Max is talking about the uninformed use of hold % without taking into account actual dollars. There’s no mention of more or fewer tables (read labor expense). Instead, each table should be judged on profit (drop X hold), rather than hold % alone.

  3. Matt44 says:

    Whether dollars or percentages, the hold must overcome the direct labor and other expenses associated with dealing BJ. The argument of a larger drop with a lower hold % resulting in more dollar profit contribution is fine if the resulting dollar gain offsets the higher expense dollar costs associated with the higher drop.
    As an example, if all direct expenses amount to (let’s assume) 10 to 12% of the higher drop, no matter how high the drop, the hold must exceed the 10 to 12% hurdle.
    And, I am not saying that it cannot be done. I am saying that it seems easier for Casinos to do it the other the other way then to offer single deck BJ with great rules. Alas, I miss the good old days!

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